Бесплатная доставка!
Psychology of Attitudes and Attitude Change
Автор
Gregory R. Maio (University Of Bath, Uk)
,Bas Verplanken (University Of Bath, Uk)
,Geoffrey Haddock (Cardiff University, United Kingdom)
A comprehensive look at attitudes, beliefs and behavioural change, looking at not only biological underpinnings of attitudes but also how this fits in real world situations. This textbook gives an overview of theoretical and research perspectives in the field of attitudes and persuasion in a simple, user friendly way.
