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Measuring the User Experience
Автор
Bill Albert (Director, Design And Usability Center, Bentley University, Usa)
,Tom Tullis (Senior Vice President Of User Experience, Fidelity Investments, Usa)
Focuses on how to quantify the user experience. This title examines how technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders.
