Global Strategic Management

Автор

Kamel Mellahi (Professor Of Strategic Management, Warwick Business School, University Of Warwick)

Jedrzej George Frynas

Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.

Наличие в магазинах

98,61 €