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Business Marketing Course
Автор
David Ford (University Of Bath, Uk)
,Lars-Erik Gadde (Chalmers University Of Technology)
,Hakan Hakansson (University Of Uppsala)
,Ivan Snehota (University Of Lugano, Switzerland)
Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
