Kategooriad
Kategooriad
Kohaletoimetamine on tasuta!
Strategic Marketing
Autor
Douglas West (Professor Of Marketing, King's College London)
,John Ford (Professor Of Marketing And International Business And Eminent Scholar, Old Dominion University,
,Essam Ibrahim (Coordinator Of Phd Marketing Degree At The University Of Edinburgh Business School)
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
