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International Business

Autor

Peter J. Buckley (Professor Of International Business And Founder Director Of The Business Confucius

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Peter Enderwick (Professor Of International Business, Auckland University Of Technology)

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Adam R. Cross (Professor Of International Business And Associate Dean For Learning And Teaching, International

Practical, theoretical, global: provides thorough grounding in economic and international business theory complemented by cases, examples, and IB insights from a diverse range of companies and cultures.
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