IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store
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IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store
Autor
Anders Dahlvig
IKEA's former CEO reveals the unique strategy he used to lead his company to through the worst global financial crisis in history--a winning combination of traditional business goals like profit and growth and the progressive interests of social responsibility and environmental stewardship.