Business Marketing Course
Autor
David Ford (University Of Bath, Uk)
, Lars-Erik Gadde (Chalmers University Of Technology)
, Hakan Hakansson (University Of Uppsala)
, Ivan Snehota (University Of Lugano, Switzerland)
Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.