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BUSINESS INTELLIGENCE AND BIG DATA

BUSINESS INTELLIGENCE AND BIG DATA
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BUSINESS INTELLIGENCE AND BIG DATA

The book provides a theoretically and empirically grounded discussion how to design and use business intelligence (BI) and Big Data (BD) to benefit organizations. It examines the conceptualization of BI and BD, applications of BI and BD, BI and BD maturity, and factors of BI- and BD-based success, as well as presents an application framework.
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