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BRAND GAP, THE
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BRAND GAP, THE

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
Saadavus kauplustes

37,39 €

Püsikliendile

35,52 €