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The choice factory

The Choice Factory
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The Choice Factory

Richard Shotton

€24.51

Before you can influence decisions, you need to understand what drives them. In The Choice Factory Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. From Priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
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Details

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  • Number of pages220 pages
  • Size
    141 x 217 x 15 mm
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  • FormPaperback
  • Reading time7:20 hours
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    How much time it will take to read this book

  • ISBN9780857196095
  • Publication year2018
  • LanguageIn English
  • PublisherHarriman House Publishing
  • Addition time01.08.2018
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    The Choice Factory - Rahva Raamat