Marketing the Third Reich

Political systems and ideologies express the society in which they are incubated. This book analyses how, in Nazi Germany, propaganda and political marketing existed not merely as an instrument of government, as with other regimes, but the very medium through which government governed. With obvious parallels drawn between Adolf Hitler’s use of the living theatre of politics and today''s dramaturgy, a frightening question is raised. Was Adolf Hitler ahead of his time? It will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.