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Essentials of Marketing

Essentials of Marketing
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Essentials of Marketing

Jane Martin,

Jim Blythe

€123.96

A thorough insight into the core marketing concepts using real-life examples.    Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.

Permanently out of stock

Details

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  • Number of pages384 pages
  • Size
    266 x 195 x 18 mm
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  • FormPaperback
  • Reading time12:48 hours
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    How much time it will take to read this book

  • ISBN9781292429533
  • Publication year2023
  • LanguageIn English
  • PublisherPEARSON EDUCATION LIMITED
  • Addition time30.10.2023
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