Strategic Sport Marketing

Author

Michael L. Naraine (Brock University, Canada)

Daniel C. Funk (Temple University, Usa)

Adam Karg (Swinburne University Of Technology, Australia)

David Shilbury (Deakin University, Australia)

Hans Westerbeek (Victoria University, Australia)

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.

Details

Stock availability

€83.30