Start With Why (15th Anniversary Edition)

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

Start With Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way— and it's the opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common but they inspired people, not with WHAT they did...but with WHY they did it.

Sinek provides a simple framework that inspires people to build organizations and lead movements in a more powerful and effective way. And it all starts with WHY.

With a new foreword touching on the importance of holding onto our WHY in a distracted age, new examples, and original stories updated, this 15th anniversary edition celebrates a simple but transformative idea that has changed the way we think about leadership and legacy.