Ugly Is Only Skin-Deep

Based on exclusive interviews with advertising greats Julian Koenig, Bob Kuperman, Bob Levenson, George Lois and Len Sirowitz, as well as with Carl H. Hahn, head of Volkswagen of America from 1959 to 1964, "Ugly Is Only Skin-Deep" is the most complete account of the iconic Volkswagen campaign of the 1960s and early '70s.