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Strategic Brand Management
AutorLarry Percy (International Consultant In Marketing And Communication And Visiting Professor At Copenhagen, Professor Simon Pervan (Professor Of Marketing, La Trobe University Business School), Richard Rosenbaum-Elliott (Professor Emeritus Of Marketing And Consumer Research, University Of Bath,
The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.
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90,10 €