Servitization Strategy and Managerial Control
Author
Anna Pistoni (University Of Insubria, Italy)
, Lucrezia Songini (Eastern Piedmont University, Italy)
This book intends to present and discuss the main challenges that companies interested in servitization strategies have to overcome, with a particular focus on the design of managerial control systems. The book can represent a useful tool for companies interested developing successful servitization strategies.