Rahva Raamat logo
Raamatud
triangle icon
AudioraamatudUUS
triangle icon
Mängud ja mänguasjad
triangle icon
Kool ja kontor
triangle icon
Kingitused ja kodu
triangle icon
Muud
triangle icon
Cat sleeping on books
delivery icon

Kohaletoimetamine on tasuta!

Marketing Channel Strategy
gallery iconGalerii

Marketing Channel Strategy

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.
[object Object] icon

Detailid

Saadavus kauplustes
triangle icon

108,98 €

delivery icon
Jaga
Waving cat paws
footer.no1-book-storeEesti suurim raamatumüüja
footer.loyalty-programEripakkumised püsiklientidele
footer.delivery-timeTasuta tarne tellimustele üle 39 €
footer.fastest-deliveryKiireim tarne alates 2 tunnist

Copyright © 2025 www.rahvaraamat.ee. Kõik õigused kaitstud.
Rahva Raamat AS, 10421903, Telliskivi 60/2 (I-hoone), Tallinn, 15073, Eesti