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Marketing 4.0
Author
Philip Kotler (Kellogg School Of Management, Northwestern University, Evanston, Il)
,Hermawan Kartajaya (Markplus, Inc.)
,Iwan Setiawan (Markplus, Inc.)
Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
Stock availability
€35.71