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Kohaletoimetamine on tasuta!

MANAGING MARKET RELATIONSHIPS

MANAGING MARKET RELATIONSHIPS
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MANAGING MARKET RELATIONSHIPS

Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.
Saadavus kauplustes

47,59 €

Püsikliendile

45,21 €