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Changing Minds or Changing Channels?

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Changing Minds or Changing Channels?

Author

Kevin Arceneaux

,

Johnson, Martin

We live in an age of media saturation, where with a few clicks of the remote - or mouse - we can tune in to programming where the facts fit our ideological predispositions. This title demonstrates that the strong effects of media exposure found in past research are simply not applicable in today's more saturated media landscape.
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