David  Ford (University Of Bath, Uk)

Lars-Erik  Gadde (Chalmers University Of Technology)

Hakan  Hakansson (University Of Uppsala)

Ivan  Snehota (University Of Lugano, Switzerland)

Out of stock

Paperback

2-4 weeks

Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.

Business Marketing Course

Author

David Ford (University Of Bath, Uk)

Lars-Erik Gadde (Chalmers University Of Technology)

Hakan Hakansson (University Of Uppsala)

Ivan Snehota (University Of Lugano, Switzerland)

Permanently out of stock