The Greatest Marketer

Marketing today is noisy, fragmented, and always urgent. If you’re a marketer, business owner, or CEO, it can feel like you’re working harder than ever without a clear link between marketing activity and business results.

The Greatest Marketer is a practical field guide for overwhelmed marketers and the CEOs who want results they can trust. Built around a five-step marketing operating system—mindset, strategy, marketing, communication, and leadership—it helps you replace random acts of marketing with a focused weekly rhythm that works in any size business.

You’ll learn how to:

• Align marketing with business goals and sales so every tactic supports growth.
• Move from scattered ideas to a clear marketing plan and content calendar.
• Measure what matters with simple KPIs, reporting, and proof of marketing ROI.
• Streamline processes so your team works smarter, not harder.
• Communicate with impact across teams, stakeholders, and customers.
• Lead with calm, clarity, and consistency so trust compounds over time.

Inside the book, you’ll find:

• A five-step framework with weekly actions you can apply immediately.
• Practical tools, checklists, and prompts to reduce overwhelm and improve focus.
• Client journey and content planning models that connect content marketing to revenue.
• Reporting templates and meeting cadences that make accountability easy.
• Real-world examples for B2B and B2C, from small teams to enterprise.

Whether you’re creating your first marketing plan, fixing what isn’t working, or building a more strategic role for marketing, The Greatest Marketer shows you how to align people and priorities, run a simple system, and communicate progress that leadership trusts.

Includes access to companion tools and templates, allowing you to implement the five-step system immediately.

Praise for The Greatest Marketer

“Results follow relationships. When leaders align marketing and sales around a shared vision — and keep the right conversations alive — trust deepens, referrals flourish, and the business gains unstoppable momentum. Mari-Liis embodies all of that in this book — and with everything she does.”
— Frank Agin, Founder and President, AmSpirit Business Connections; host of Networking Rx; author of Foundational Networking

“This book is as personal, accessible, friendly, and helpful as Mari-Liis is when working in person with her and her team. If you are a beginner, it’s a great place to start. If you’re already a professional, it’s a lovely way to re-commit to what is important.”
— Annette Kramer, fixer, strategist, and advisor to business owners

“For me as a CEO, marketing is an investment — and like any investment, it needs to show a clear return. A well-defined marketing strategy, linked to the company’s overall goals, gives focus, ownership, and accountability. With decision-ready reporting, it becomes possible to see what truly drives growth and to steer actions based on facts, not assumptions.”
— Mikko Kuusilehto, Group CEO, Robit Plc

“Wisdom is not hidden in polished theory, but in creating connections upon it. Experience does not reside in what has been lived through, but in the supportive learning that comes from analyzing it. This book accounts for both, and thus every reader — every marketer — is cared for as a person and as a professional.”
— Tiina Naarits-Linn, Master of Social Sciences; supervisor–coach; psychological and crisis counselor