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Essentials of Marketing

Name: Essentials of Marketing
SKU: 1931851
Price: 123.96 EUR
Availability: OutOfStock
ISBN: 9781292429533

A thorough insight into the core marketing concepts using real-life examples. Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.