Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 ½ most important psychological biases that anyone in business needs to be aware of.
Detailid
Lehekülgede arv216 lehekülge
Suurus
216 x 136 x 16 mm
Võrdle suurust
Raamatu suurus
VormPehmekaaneline
Lugemise aeg7:12 tundi
Arvutus põhineb keskmisel lugemiskiirusel, kus 200-250 sõna lugemiseks kulub 2 minutit.