Before you can influence decisions, you need to understand what drives them. In The Choice Factory Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. From Priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
Detailid
Lehekülgede arv220 lehekülge
Suurus
141 x 217 x 15 mm
Võrdle suurust
Raamatu suurus
VormPehmekaaneline
Lugemise aeg7:20 tundi
Arvutus põhineb keskmisel lugemiskiirusel, kus 200-250 sõna lugemiseks kulub 2 minutit.