This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’.
Detailid
Lehekülgede arv254 lehekülge
Suurus
233 x 155 x 19 mm
Võrdle suurust
Raamatu suurus
VormPehmekaaneline
Lugemise aeg8:28 tundi
Arvutus põhineb keskmisel lugemiskiirusel, kus 200-250 sõna lugemiseks kulub 2 minutit.